Every business owner you meet has a problem that needs to be solved and you may just be that person with the solution; but one thing is standing in the way – you don’t know how to sell your products & services to this client. No matter how good your products or services are; if your pitch is not good enough to get the client’s attention and leave a positive impression – they may not make a purchase.
For example, if you were trapped in the elevator with the world’s richest man for 5 minutes; what will you do to get his attention bearing in mind that you may never get this golden opportunity again?
Here are few tips that have helped me to pitch my business to clients and it always triggers a call-to-action from 7 out of 10 clients.
Know Your Brand – it is often said that there is never a second time to make a good first impression and never is this more important than when you meet a potential client for the first time. So it’s very important to do a critical assessment of how your brand is perceived – from your website, to your social media pages and your personality. Your brand needs to reflect what you are preaching.
Believe In Yourself – You have to first believe in yourself first before others can believe in you. Do you believe in your product/service? Make sure you know your products/services to the core and can answer any question from the client – do a research in your industry to avoid being thrown off course when a client asks a question. Your confidence is seen in how you deliver your pitch; trust me, nobody will believe you can deliver on the job if you don’t speak about your business confidently.
Know Your Client: imagine I walk up to you and tell you I can double your company’s last year financial returns from N400 million to N800 million; what will you do? The first question will be – how did you know how much returns we reported last year? You instantly get any client’s attention when you tell them about their own company – this shows you are ready for business. Also, understanding your client’s needs helps you tailor your services to suit their specific needs
3-minutes elevator pitch – this is capturing your client with a quick summary of what you do, why it is unique and how your products/services can be a solution to what the client needs. Sometimes when you meet a potential client; they usually don’t have enough time to listen so your goal is to encourage the client to want to hear more. With your elevator pitch, you can grab their attention and establish a business relationship just in 3 minutes.
Business pointer – when you go to pitch your business to a client, don’t leave without giving him/her something to point back to you. For example, a business card, flyer or brochure with your contact details and a brief description of your business. This has helped me in many ways than I expected – if you don’t have a business card, you need to get one ASAP.
With these tips, you can charm the client, woo him/her to your side and then win their heart by giving them a direct solution to their problems with step by step explanation on how you plan to do it.
Good-luck in your next business meeting; hope to hear your success story. If you have any tips that have helped you but are not mentioned in the article, please share in the comment section so we can also learn from you